THE SIGNS YOU NEED TO PIVOT
Target audience is not interested in your offer as it doesn't address your audience's pain points. Turn to the audience that will find your solution valuable or identify the pain points of the current audience.
Startup is not solving a user problem
One feature stands out
Sometimes, a single feature of your product, service, or business model will perform considerably better than the others around it. If that's the case for your company, explore the possibility of pivoting to support that single aspect exclusively. Your goal is to be as efficient as you can be — to work smarter and get the best possible returns for your effort.
Gross profit margins are diminishing
If demand for your product is falling or your business's gross profit margins are diminishing, you most likely need to pivot. There needs to be a strategy in place to expand and diversify your revenue base so that economic downturns are manageable.
You're consistently being outperformed by the competition
Your idea may seem unique and original at first, but there's always the chance that a bigger company with more resources and funding and a built-in audience will come along and create an offering that's similar to yours, only better. Since you don't have much of a choice in this situation, your startup is probably better off doing something completely different.
Your company has hit a plateau
If you notice slow progress in your company's development, then it may be hit a plateau. This may be the result of boredom or an unmotivated team, or simply an inefficient strategy, but whatever the cause, a pivot should be considered. It doesn't need to be a major pivot, but take an honest, objective look at your company and identify something that can be changed.
Your early adoption don't find value in your product
One of the benefits of customer interviews and validation experiments is that you get many opportunities to test and validate your solution and the riskiest assumptions of your business, even before building your startup product.