THE TELLTALE SIGNS YOU NEED TO PIVOT
If your target audience is not interested in your offer because it doesn't address their "pain points", you should instead start catering to the audience which will find your solution most valuable, or identify the pain points of your current target audience.
Your startup is not solving a user problem
One feature stands out
Sometimes, a single feature of your product, service, or business model will perform considerably better than the others around it. If that's the case for your company, you should explore the possibility of pivoting to support that single aspect exclusively. This is known as a zoom-in pivot. Your goal is to be as efficient as you can be — so work smarter and get the best possible returns for your effort.
Gross profit margins are diminishing
If demand for your product is falling or your business's gross profit margins are diminishing, you most likely need to pivot. There needs to be a strategy in place to expand and diversify your revenue base so that economic downturns are more manageable.
You're consistently being outperformed by the competition
Your idea may seem unique and original at first, but there's always a chance that a bigger company with more resources, funding, and a built-in audience will come along and offer something similar to your own, only better. You won't have much of a choice in this situation, so your startup is probably better off doing something completely different.
Your company has hit a plateau
If you notice slow progress in your company's development, then you may be in the midst of a plateau. This may be the result of boredom, an unmotivated team, or simply an inefficient strategy, but whatever the cause, a pivot should be considered. It doesn't need to be a major pivot, but take an honest, objective look at your company and identify something that could be changed.If you notice slow progress in your company's development, then it may be hit a plateau. This may be the result of boredom or an unmotivated team, or simply an inefficient strategy, but whatever the cause, a pivot should be considered. It doesn't need to be a major pivot, but take an honest, objective look at your company and identify something that can be changed.
Your early adopters don't find value in your product
One of the benefits of customer interviews and validation experiments is that you get many opportunities to test and validate both your solution and the riskiest assumptions of your business, even before building your startup product.