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Marketing Manager
Anastasia Shevchuk


2020 was an unprecedented year which drastically changed the way people conduct their business, and further changes are expected as a result of the Covid-19 pandemic. Over the course of a single year, companies were forced to adapt to the consequences of a global pandemic and respond quickly and effectively to a myriad of new and unforeseen problems.

Even though the previous year was such a difficult one, it also proved to be the catalyst for innovation and set the foundation for the development of brand new technologies and the emergence of new trends.

Let's take a look at the most exciting technology trends to see in 2021!

trends 2021


What is Artificial Intelligence?

When people hear the term "Artificial intelligence", they often think it is somehow connected to robots with thoughts and feelings and the beginning of the apocalypse, as it is usually portrayed this way in films and books!

Artificial intelligence is actually to do with programming machines to perform routine tasks associated with the human mind. It is often used to facilitate daily tasks, for instance, in the field of medicine. It can allow doctors to make more accurate predictions about serious diseases in the early stages, analyze patient data and exam results, and many other invaluable things.

AI is also used to automate processes in the financial industry.

Why is it important to learn more about AI in 2021?

1. It is available 24/7. You can use artificial intelligence to program machines to work around the clock without stopping.

2. It is efficient. We do a lot of time consuming and repetitive tasks every day, like sending emails, verifying documents, and lots of other tedious admin. With AI, it is possible to avoid boring and monotonous tasks, free up time for creativity, and increase productivity.

3. It reduces human error. AI can drastically reduce failures caused by humans, while computers, when programmed properly, will never make mistakes. AI can even find tiny defects that would be impossible to notice with the human eye.


According to the IDC report, worldwide spending on augmented reality and virtual reality (AR/VR) is set to accelerate as a result of the pandemic, growing from just over $12.0 billion this year to $72.8 billion in 2024. With so many people stuck inside for so long, it's only natural people want newer and better forms of home entertainment.

So with all that in mind, let's take a look at the meaning of, and difference between, augmented reality and virtual reality.

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, and olfactory. For instance, some retail businesses use AR to promote or advertise their products and services and launch marketing campaigns. A great example is IKEA, who created an app which allows users to see how furniture will look in their houses and fit into the space they want to fill.

AR is used in many other sectors besides retail. For example, in football games and other sporting events, broadcasters are able to draw lines, circles, and arrows on the field to illustrate and analyze matches. During excursions to Pompeii in Italy, visitors can get a view of ancient civilizations over today's ruins, bringing the past to life. Augmented reality means additional data can be easily projected onto existing information.

In contrast, virtual reality (VR) is a computer-generated environment with scenes and objects that appear to be real. Through a virtual reality viewer, users can look up, down, or any which way, as if they were actually in the place being portrayed by VR. The hardware devices necessary for immersion in a virtual reality are goggles with a screen, gloves fitted with sensors, and/or headphones.

VR technologies are particularly prevalent in healthcare, gaming, engagement, and the travel industry. In the case of healthcare, VR can be used to make kids feel more comfortable while at the dentist or during an MRI, which is very long and loud, by transporting them to another place within the VR world. In this case, VR serves as a distraction from painful, uncomfortable, and lengthy procedures. Continuing with examples in the medical area, this technology can also be used for mental therapy. VR allows therapists to see how patients with mental problems react to various circumstances by immersing them in different virtual scenarios. Virtual reality means an entire virtual world can be made to replace the real world.

For more examples, we recommend you read this article about 10 Amazing Uses of Virtual Reality.

So, the main difference between AR and VR is that AR adds to reality, projecting information on top of what you're already seeing, while VR replaces reality, taking you somewhere else.
VR vs AR


The first thought that usually comes to peoples' minds when they hear the word "blockchain" is Bitcoin, which is a form of cryptocurrency.

Blockchain, in the simplest of terms, is data which is organized into blocks and chained together. Different types of information can be stored in those blocks, although blockchain usually serves as a ledger for transactions.

In the case of Bitcoin, the most interesting feature is that blockchain is used in a decentralized manner, which means that access and control of the data is not in the hands of a single person or a group of people, but rather with all the users. What's more, all transactions are permanently recorded and can be viewed by anyone.

In 2021 and beyond, many businesses could benefit from using blockchain.

Blockchain technology in Logistics

Technology will make it possible to track assets from production to delivery point, or from one concerned party to another. This increased supply chain transparency will help reduce fraud and provide more visibility to both companies and consumers.

Blockchain Technology in Healthcare


Blockchain provides a secure way to store patients' medical records. When a medical record is generated and signed, it can be written into the block, which provides patients with the proof and confidence that the record cannot ever be changed. This personal data can be encoded and stored on the blockchain with a private key, so that they are only accessible by certain individuals.
Blockchain technology is quite convenient for banks because if you try to deposit a check on a Friday evening, you'll most likely have to wait until Monday for your money to appear in your account. Even if you deposit money into your bank account during working hours, it can still take between one and three days to appear because of the vast number of transactions banks are required to make each and every day. However, blockchain works 24/7, so transactions have the potential to be made in ten minutes or less with blockchain, which is how long it takes to add one block to another.

We are looking forward to seeing how blockchain technology will be implemented in everyday life in 2021.


Another promising new technology trend is "The Internet of Things" (IoT), which is the concept of connecting a device with an on and off switch to the internet. This includes everything from cell phones, coffee makers, washing machines, and headphones to home security systems, printers, and almost anything else you can think of.

As consumers, we're already using and benefitting from IoT. We can lock our doors remotely if we forget to do so when we leave for work and even preheat our ovens on our way home, all with the help of our smart watches or phones.

The Internet of Things provides us with improved safety, efficiency, and decision-making processes for businesses by collecting and analyzing the data it collects. The Internet of Things in medicine can speed up medical care, improve customer service, and offer benefits people haven't even imagined yet. Continuing the medical theme, the Internet of Things can also help medical professionals to monitor patients both inside and outside the hospital. In this way, IoT enables doctors to prescribe treatments and improve the state of patients remotely or in person, which is especially important nowadays while we are in the midst of a pandemic.

We're only in the preliminary stages of this new technology trend: forecasts suggest that by 2030 around 50 billion of these IoT devices will be in use around the world, creating a massive web of interconnected devices.


In summary, it is difficult to predict what the year 2021 will bring because the pandemic has not yet passed. What we do know is that things can change in an instant. The trends we just discussed will improve productivity by automating processes that once required a great deal of time to complete.

We believe these new technologies will play a part in determining the future of the world and business. We are convinced that 2021 will be a time of rapid technological advancement that will increase productivity and make life easier for people by automating processes in every aspect of life.

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