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Marketing Manager
Anastasia Shevchuk


2020 was an unprecedented year and it has drastically changed the way people did business earlier and will continue to change it because of the consequences of the COVID-19. Just one year forced companies to learn how to cope with such crises as global pandemic and became more adaptable and responsive.

Even though the previous was a difficult year, it brought several innovations and prepared the ground for the development of technologies and the emergence of new trends.

Let's consider several technology trends to expect in 2021!
trends 2021


What is Artificial Intelligence? When most people hear the expression Artificial intelligence, they instantly think that it is somehow connected with robots and the beginning of the inevitable havoc on the planet as it is described in many films and books.

Artificial intelligence means the ability of machines to perform routine tasks associated with the human mind. Nowadays it facilitates daily tasks, for instance, in the medical area. It allows doctors to make more accurate predictions about serious diseases in the early stages, analyze patient data, exam results, and others. AI also automates processes in the financial industry.

Why do you need to learn more about AI in 2021?
1. It is available 24/7. Using artificial intelligence can make machines work 24/7 without getting tired.

2. It is efficient. Daily we do a lot of repetitive tasks like sending emails, verifying certain documents and others. Due to AI, people can remove boring tasks, free up time for creativity and stay more productive.

3. It reduces human errors. AI reduces failures caused by human limitations while computers, if programmed properly, will not make silly mistakes. Sometimes AI finds small defects that can't be noticed by the human eye.


According to the IDC report, worldwide spending on augmented reality and virtual reality (AR/VR) is to accelerate because of the pandemic, growing from just over $12.0 billion this year to $72.8 billion in 2024.

First of all, let us explain what AR and VR mean and the difference between them.

Augmented Reality (AR) is the modification of real-life environment achieved through the use of audio, visual elements delivered via technology. For instance, some retail businesses use AR to promote or advertise their products and services and also launch marketing campaigns. One of the examples is IKEA, which created an app where the user can see how furniture will look in the room and how it will fit in space.

«Besides retail, AR is used in other sectors. For example, in football games, broadcasters are allowed to draw lines on the field to illustrate and analyze matches. During excursions to Pompei in Italy, visitors can get a view of ancient civilizations over today's ruins, bringing the past to life.

In contrast, virtual reality (VR) is a computer-generated environment with scenes and objects that appear to be real. Through a virtual reality viewer, users can look up, down, or any which way, as if they were actually there. The hardware devices necessary to immerse in a virtual reality are goggles with a screen, gloves fitted with sensors or headphones.

VR technologies are highly used in healthcare, travel industry, gaming and engagement. Considering healthcare, while visiting the dentist, kids may travel through mythical places. In this case, VR serves as a distraction from painful procedures. Continuing with examples in the medical area, this technology can be used in a mental therapy. VR allows therapists to see how patients with mental problems react to different circumstances by immersing them in different virtual scenarios.

For more examples, we advise you to read the article about 10 Amazing Uses of Virtual Reality.

So, the main difference between AR and VR is that AR adds to reality, projecting information on top of what you're already seeing. VR, in contrast, replaces reality, taking you somewhere else.
VR vs AR


Usually, the first thought that comes to peoples' minds when they hear the word "blockchain" is Bitcoin, which itself is cryptocurrency.

«lockchain, in the simplest of terms, is the data which is organized in blocks and chained together. Different types of information can be stored in those blocks but usually blockchain serves as a ledger for transactions.

In the case of Bitcoin, the interesting feature is that blockchain is used in a decentralized way and it means that access and control of the data has not only a single person or a group of people but all the users. What is more, all transactions are permanently recorded and viewed by everyone.

In 2021 many businesses may benefit from using blockchain.


Technology will make it possible to track assets from production to delivery point or from one concerned party to another. This increased supply chain transparency will help reduce fraud and provide more visibility to both companies and consumers.



Blockchain provides a secure store of patients' medical records. When a medical record is generated and signed, it can be written into the block, which provides patients with the proof and confidence that the record cannot be changed. Those personal data can be encoded and stored on the blockchain with a private key, so that they are only accessible by certain individuals.
Tt is quite convenient for banks because if you try to deposit a check on a Friday evening, then you'll most likely receive your money on Monday. Even if you put money on your bank account during working hours, it can still take from one to three days because of a vast number of transactions that banks need to make. But, blockchain works 24/7. Besides, consumers can see how transactions are made and processed in as little as 10 minutes. This amount of time is needed to add one block to another, regardless of holidays, time, week and other.
2021 will show us how blockchain technology will be embedded in other fields of life.


Another promising new technology trend is IoT which is the concept of connecting any device with an on and off switch to the Internet. This includes everything from cell phones, coffee makers, washing machines, headphones to home security systems, printers and almost anything else you can think of.

As consumers, we're already using and benefitting from IoT. We can lock our doors remotely if we forget to when we leave for work and preheat our ovens on our way home from work with the help of our watches.

The IoT provides us with better safety, efficiency and decision-making processes for businesses as data are collected and analyzed. It can speed up medical care, improve customer service, and offer benefits people haven't even imagined yet. Speaking about medicine, it can help medical professionals to monitor patients inside and outside of the hospital. In this way, IoT enables doctors to prescribe treatment and improve the state of patients.

And we're only in the beginning stages of this new technology trend: Forecasts suggest that by 2030 around 50 billion of these IoT devices will be in use around the world, creating a massive web of interconnected devices from smartphones to kitchen appliances.


Summing up, it is difficult to predict what the year 2021 will be like, because the pandemic has not yet passed. But what we know exactly the fact that things change in a flash. The described trends will improve productivity, help to automate many processes that earlier required too much time.

Furthermore, they will determine the fate of the world and business in 2021. We can tell you for sure that 2021 will be a period of serious technological advancements that will increase productivity and make life easier for people by automating processes in all fields of life.
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