The reason many startups do not succeed from the very beginning is because they think market research and communication with customers are not required. A lack of market research is a surefire way to lead your startup to failure.
Market research determines the size and trends of your potential target market and provides the team with information about the competition and user needs.
Communication with potential users is a valuable source of information when it comes to designing and fine-tuning your product. At the stage of initial solution building and development, it provides the product user's profile.
It tells us who they are, their age, marital status, habits and experience, as well as the conditions under which they may apply the solution you're offering them.
Knowing all the details about prospective customers will allow you to define what your product will look like, for which platform it should be developed, and which colors and special features it should have.
Furthermore, market analytics is a great tool for making sure your project can compete with its rivals.
To be competitive, a product must be both functional and user-friendly. If it is harder to use than its competitors, no matter how much you care for the user or how unique the product you offer is, you will be out of the competition.
Research results will help you understand if your product is convenient enough and lives up to the user's expectations in all the ways it should.
After all, the user is who defines your success.
Here's a comprehensive guide on how to avoid product-market fit
failure and create the solution people really need.