The reason many startups do not succeed at the very beginning is thinking that market research and communication with customers are not required.
Market research determines the size and trends of the potential target market, provides the team with information about the competition and user needs.
Communication with potential users are a valuable source of information when it comes to designing the product and tuning it. On the stage of initial solution building and development, it gives the product user's profile.
It tells who they are, all about their age, marital status, habits and experience, conditions under which they may apply the solution you offered them.
Knowing all the details about prospective customers allows you to define what your product will look like, for which platform it should be developed, which colors and special features should be implemented.
Even more, market analytics is a great tool for making sure your project can compete.
To be competitive, a product must be functional and user-friendly. If it is harder to use than the one competitors offer, no matter how you care for the user and how unique the product you offer is, you are out of the competition.
Research results will help you to understand if your product is convenient enough and lives up to the user's expectations in every way it must.
After all, the user is the one who defines your success.
Here's a comprehensive guide onhow to achieve a product-market fit
and create the solution that people really need.